TrackingTheory guide library

Tracking Software

Guides for comparing ad tracking, conversion tracking and affiliate tracking software.

A decision-first guide to ClickMagick alternatives and the criteria that matter when comparing tracking platforms.

How to compare ad tracking platforms by attribution, data collection, reporting, optimization workflow and economics.

A practical guide to choosing conversion-tracking software by events, attribution, integrations and reporting.

How affiliate marketers should compare tracking platforms for campaigns, conversions, traffic quality and economics.

Understand the difference between paid-campaign tracking platforms and general website analytics.